TRAVELERTRIBES2033FOREWORDAt Amadeus,our technology powersWhat resulted is a comprehensivethe global travel and tourism industry.glimpse into the future,whichAnd as consumers and the industryidentifies four Traveler Tribes acrossevolve,we prioritize helping ourthe globe.From that report wecustomers deliver the best productsextracted the unique traits relatedand services to the market.to travelers from the United Statesand Mexico,which you'll find in thisOne way we do this is byAmericas regional report.understanding what's important totravelers-their preferences,howWe hope the insights containedthey feel about the future and anywithin will be a valuable resource tobehavioral shifts taking place.Forlearn about travelers who live in thethis reason,Amadeus commissionedAmericas region.We look forwardan independent insight agencyto innovating together to meet andNorthstar Research Partners-toexceed the needs of travelers in theunderstand the travelers'behaviorscoming years.and how they expect to travel over thenext decadeEDUARDOSCHUTTESenior Vice PresidentAccount Management North America TravelSellers OTA Americas2