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researchContents1.Executive summary32.Background and approach62.1Background and objectives62.2 Approach62.3 A note on the research report3.Acquisition and purchase decisions93.1 Decision making93.2Reasons for not getting a smart speaker114.How people are using their smart speakers134.1 Smart speaker usage134.2 The smart speaker's role in the household154.3 Types of smart speaker users165.Benefits and frustrations of smart speakers215.1 Overall views215.2 Benefits of smart speakers225.3 Drawbacks and frustrations of smart speakers266Smart speaker features in detail306.1 Set-up,settings and personalisation306.2 Radio on smart speakers326.3 News on smart speakers356.4 Other content on smart speakers387.Concerns and risks407.1 Concerns and risks407.2 Managing the risks478.Conclusions54Appendices569.1 Sample breakdown569.2 Data from charts and diagrams59Bringing the voices of communities into the heart of organisations
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