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IntroductionThe Analysis includes:What is Over-The-Top(OTT)?Pathmatics OTT DataOver-The-Top refers to the deliveryof film andPathmatics OTT data is powered by a panelOTT advertising spending trends fromof real OTT CTVviewers and includes dataOctober 2021 through November 2022requiring that consumers subscribe to arepresentative of all Smart TV brands.Duration of ad content an advertiser,brand,traditional cable or satellite pay-TV serviceorcategpry is investing in for their OTTsuch as Charter,Comcast,Cox,or DirecTV.encompasses the U.S.only.campaignsThe data breaks out five of the topOTTOTT share of voice across competitorsOTT content delivery takes place on anystreaming services:oHuludevice that can receive video over the interneto Pluto TVsuch as mobile devices,personal computers,o Tubistreaming devices (e.g.,Apple TV,Amazon FireStick,Roku)and smart TVs.A television deviceo Peacocko Paramount+known as a connected TV (CTV).Some in theindustryuse CTV as a catch-all term to includeSpend outside ofthese five services issmart TVs,connected TVs,strea ming boxes/grouped into Other OTT Streaming Services.sticks,and gaming consoles.Pathmatics OTT data does not includeYou Tube outside of the YouTube TV product.Pathmatics
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