2022年度Inside Fandom粉丝报告

Fandom Unveils Four Fan Identity Segments & How Marketers Can Best Tap Into Them in New Inside Fandom Study

FANDOM UNVEILS FOUR FAN IDENTITY SEGMENTS & HOW MARKETERS CAN BEST TAP INTO THEM IN NEW INSIDE FANDOM STUDY

Study Reveals Almost 50% Of Core Audiences Will Not Automatically Watch Or Play New Releases & Which Fan ID Segments Are 15% More Likely To Be Influenced By Advertising

Full Study Detailed in Today’s Live Webinar at 1pm ET/10am PT Hosted by Actor/Writer/Producer Colton Dunn

Fandom是全球最大的粉丝平台之一,万千粉丝在此沉浸在娱乐和游戏的魔幻世界里。Fandom.com每月覆盖超过3.5亿独立访客,托管25万余个维基网站,是流行文化、游戏、电视和电影方面深入信息的第一来源。众多粉丝可以在该平台了解和庆祝他们最钟爱的“迷文化”。Fandom的游戏业务部门管理着其直接面向消费者的订阅业务,包括在线视频游戏零售商Fanatical。Fandom Productions是Fandom的内容部门,通过精心编排的专题报道和品牌内容、其获艾美奖提名的Honest Trailers以及每周的视频新闻节目《The Loop》增强粉丝体验。